Imperial Dixie

You are here:

Home
Imperial Dixie

> Chi siamo

IMPERIAL exemplifies Italian excellence in business. The company, founded in 1978, set out to evolve a personal style in tune with the changing market.

Founders Adriano Aere and Emilia Giberti are the brains behind the production process we now know as “fast fashion”. The Group they control includes 3 main brands, a children’s division, over 70 Italian single-brand stores and a network of 200 international flagship stores.

Vera eccellenza italiana, IMPERIAL è stata fondata nel 1978 con l’obiettivo di diffondere uno stile personale ed evoluto, sempre in sintonia con il mercato.

L’idea di sviluppare quel processo produttivo che oggi è definito “fast fashion” è venuta per prima ad Adriano Aere ed Emilia Giberti, fondatori del marchio, che oggi controllano un gruppo formato da 3 brand principali, una divisione bambino, oltre 70 negozi italiani monomarca diretti e una rete di 200 flagship store internazionali.

DIXIE: Established in Florence at the end of the 80’s by Massimo Frosini, current CEO, and Giovanni Guastella, partner and art director, Dixie entered the market with a rapid and innovative business approach, a so-called fast fashion, which of fers total look solutions to real, fashionable women aged 25-45 who are eager to find their own personal style.

Dixie makes an exclusively “Made in Italy” onsite production, resulting into highly customized products, in line with the market requests and the prompt ness which is essential in the “ready to wear” sector.

Quality, price and speed are the brand’s strengths. In the 1990’s the company grew as a result of new factory stores opened in Tuscany and the subsequent acquisition by the IMPERIAL group, which introduced DIXIE to the world mar ket as a wholesaler.

Dixie has a ten years’ experience in the “ready to wear” sector, with a yearly production of 1.200.000 garments, 40% of which are sold in national market’s factory, franchising and multi-brand stores and 60% worldwide, with distributors in Spain, Portugal, Germany, Holland, the Balkans and China. Its presence in the world market brought the company to a stunning boost, with a turnover increase by 50%.

Future development strategies of the brand will also involve the France, Bel gium, U.S.A., Russia and Japan along with actions to reinforce the existing markets.